For B2B AI software companies

Always-on research infrastructure
that doubles as your funnel.

A framework-driven assessment that pipes qualified leads to your sales team. Buyers get a diagnosis; your CRM gets the profile and the most compelling gap to open with.

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Where your buyer is actually deciding

Your buyer's research runs on someone's framework.
It should run on yours.

By the time a buyer contacts a vendor, 70% of the evaluation is already complete.

That pre-contact window is the only place left to compete for the decision. What are you putting in it?

Source: 6sense

The standard play is a static PDF, yet the form gating it only converts 3% of viewers.

Source: First Page Sage

There is a better place to compete. Own the framework they evaluate against, before the decision hardens.

What we deploy

One licensed framework. Four working parts.

With a gated PDF, the buyer trades an email for a download. With Voranta, they trade answers for a research-backed diagnosis, while your CRM receives the score, the archetype, and the gap to close: ammunition your sales team can open with.

The framework

An opinionated framework, exclusive to your category.

Voranta builds and validates the framework with you, then locks it to your category for the term. The methodology, the benchmark, and the published research all carry your brand. No competitor can license the same one.

The assessment

A branded assessment on your domain.

A focused, framework-driven diagnostic, branded as yours, hosted on your domain. Buyers walk away with a diagnosis they didn't have before: a score, an archetype, and a specific gap to close. The kind of clarity they'd normally pay a consultant for.

The lead

A pre-diagnosed lead, not a name and an email.

Every completion routes to your CRM with the buyer's score, archetype, and a structured brief written against their result. Sales opens with the diagnosis on the table, not a cold pitch.

The benchmark

Your audience is the panel. No panel cost.

As completions accumulate, the aggregate becomes a co-authored annual research report under your brand. No syndicated panels, no third-party data buys, because the buyers taking your assessment are the evidence base.

Voranta framework in use

Curious to see the mechanism in action? Try our demo and get your own scorecard.

The Research Conversion Index is our own framework, on demand research. Take it and you get a real score, an archetype, and the one constraint to fix first. Sponsors run the same experience for their buyers on an analyst-grade research framework relevant to their own category.

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Founding sponsor program

Own the framework. Own the category.

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